search query: @author Penn, D. / total: 3
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| Author: | Penn, D. |
| Title: | Does market research work anymore? |
| Journal: | Admap
2004 : VOL. 39:2, p. 43-45 |
| Index terms: | Bias Marketing Market research |
| Language: | eng |
| Abstract: | The article discusses the emergence of doubt about market research and hoe it should be confronted. |
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