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| Author: | Steinbock, D. |
| Title: | How marketers can exploit new mobile services |
| Journal: | Admap
2005 : VOL. 40:7, p. 41-43 |
| Index terms: | Marketing management Mobile technology Mobility |
| Language: | eng |
| Abstract: | The article describes the huge developing potential of mobile marketing as the market evolves and the challenge of mobility becomes reality. Marketers should be able to overcome geographic complexity, manage also the technological complexity and move from hype to reality. The author describes various new mobile services and how advertisers can take advantage of them. |
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