search query: @author Penn, D. / total: 3
reference: 2 / 3
| Author: | Penn, D. |
| Title: | Could brain science be peace broker in the 'Recall Wars'? |
| Journal: | Admap
2005 : SEP, VOL 40:8, p. 33-35 |
| Index terms: | Marketing Advertising Psychology Medicine Research |
| Language: | eng |
| Abstract: | Rational vs. emotional - recall vs. recognition. The article explains why old certainties about ads look a bit tarnished - and why brain science has helped. |
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