search query: @author Tullberg, J. / total: 3
reference: 2 / 3
| Author: | Tullberg, J. |
| Title: | Reflections upon the responsive approach to corporate social responsibility |
| Journal: | Business Ethics
2005 : JUL, VOL 14:3, p. 261-276 |
| Index terms: | Business ethics Corporate responsibility Social responsibility Corporate culture Planning |
| Language: | eng |
| Abstract: | The article distinguishes btw. two different approaches to corporate social responsibility (as: CSR): 'responsive CSR' agreeing to values promoted by media etc. and 'autonomous CSR' selecting values compatible with company strategy and an efficient market. This article indicates a need for less of a marketing emphasis regarding CSR ambitions and more academic scepticism to put these suggestions under scrutiny. Autonomous CSR appears to have more to recommend it. |
SCIMA