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| Author: | Vézina, R. Militaru, D. |
| Title: | Collaborative filtering: theoretical positions and a research agenda in marketing |
| Journal: | International Journal of Technology Management
2004 : VOL. 28:1, p. 31-45 |
| Index terms: | Electronic commerce Filtering techniques Internet Marketing Research |
| Language: | eng |
| Abstract: | Collaborative Filtering (CF), or recommendation system based-CF is a methodology designed to give help to customers when they are searchin for products, services and content in Internet. These systems allow users to use expressed preferences of thousands of other people to find the product they desire, based on the level of similarity between tastes. The concept has emerged from convergent research on search browsers, intelligent agents and data mining, and it permits to escape the difficult question of "why" consumers prefer a particular product or brand. This article reviews the current state of research in consumer behaviour that provides the theoretical foundations underlying collaborative filtering. |
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