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| Author: | Cook, L. |
| Title: | Econometrics and integrated campaigns |
| Journal: | Admap
2004 : JUN, VOL. 39:6 (451), p. 37-40 |
| Index terms: | advertising campaigns econometrics |
| Language: | eng |
| Abstract: | What can econometrics tell about an integrated campaign, and how does it do it? Get the low-down from a real expert - and see how it can be done. |
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