search query: @author Cramphorn, S. / total: 3
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| Author: | Cramphorn, S. |
| Title: | Does originality contribute to ad effectiveness? |
| Journal: | Admap
2005 : OCT, VOL. 40:9 (465), p. 16-17 |
| Index terms: | advertising effectiveness consumer behaviour |
| Freeterms: | originality |
| Language: | eng |
| Abstract: | Does creativity sell? Global research shows that it does help, since it makes advertisements exciting, enjoyable, likeable and involving. An that is brand-building. |
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