search query: @author Boon, A. den / total: 3
reference: 1 / 3
« previous | next »
| Author: | Boon, A. den |
| Title: | Real-time campaign evaluation |
| Journal: | Admap
2006 : FEB, VOL. 41:2 (469), p. 24-27 |
| Index terms: | advertising campaigns advertising effectiveness evaluation |
| Language: | eng |
| Abstract: | The paper shows how a well-structured dashboard can aid real-time decision making on campaign deployment. Measuring campaign's success in real time creates true cost-effectiveness. |
« previous | next »
SCIMA