search query: @author Pincott, G. / total: 3
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| Author: | Pincott, G. |
| Title: | A dynamic future for tracking |
| Journal: | Admap
2006 : FEB, VOL. 41:2 (469), p. 50-53 |
| Index terms: | advertising consumer behaviour |
| Language: | eng |
| Abstract: | This paper describes the changes tracking studies must make to keep abreast of media and consumer behaviour, and clients' needs. New thinking is makin ad tracking more flexible, pointed and informative. |
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