search query: @author MacKay, K. J. / total: 3
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| Author: | MacKay, K. J. Smith, M. C. |
| Title: | Destination advertising: age and format effects on memory |
| Journal: | Annals of Tourism Research
2006 : VOL. 33:1, p. 7-24 |
| Index terms: | advertising |
| Language: | eng |
| Abstract: | The objective of this study is to examine age-related differences in memory for tourism advertising using text and visual formats. The results show that age differences occured in the text-based testing format but not in a situation with framed pictures even when education and familiarity with the destination are controlled. |
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