search query: @author Jackson, D. M. / total: 3
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| Author: | Jackson, D. M. Ostrom, L. L. Evans, K. R. |
| Title: | Measures used to evaluate industrial marketing activities. |
| Journal: | Industrial Marketing Management
1982 : OCT, VOL. 11:4, p. 269-274 |
| Index terms: | INDUSTRIAL MARKETING EVALUATION MARKETING COSTS |
| Language: | eng |
| Abstract: |
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