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| Author: | Campbell, D. Slack, R. |
| Title: | Public visibility as a determinant of the rate of corporate charitable donations |
| Journal: | Business Ethics
2006 : JAN, VOL 15:1, p. 19-28 |
| Index terms: | charities publicity public relations companies ethics business ethics stakeholders empirical research united kingdom |
| Freeterms: | visibility donations |
| Language: | eng |
| Abstract: | The article introduces an empirical study of UK companies, in which the rates of charitable donations against profit before tax are analysed. Two groups of companies are categorized as high and low visibility using a method based on public recognition of company name. The hypothesis, that higher visibility companies would give more to charity due to higher stakeholder demands, is supported. |
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