search query: @freeterm Neuroscience / total: 3
reference: 1 / 3
« previous | next »
| Author: | Carl, D. Marci, M.D. |
| Title: | A biologically based measure of emotional engagement: context matters |
| Journal: | Journal of Advertising Research
2007 : DEC, VOL. 46:4, p. 381-387 |
| Index terms: | measurement advertising |
| Freeterms: | neuroscience television commecial |
| Language: | eng |
| Abstract: | This paper presents a biologically based measure of audience engagement. The study was done by comparing television commercials in several different contexts. The results suggest that the context of a commercial significantly affects audiences' ongoing levels of engagement. |
« previous | next »
SCIMA