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| Author: | Watson, L. Spence, M. T. |
| Title: | Causes and consequences of emotions on consumer behaviour: a review and integrative cognitive appraisal theory |
| Journal: | European Journal of Marketing
2007 : VOL. 41:5/6, p.487-511 |
| Index terms: | consumer behaviour cognition |
| Language: | eng |
| Abstract: | This conceptual paper first provides an extant review of emotions literature as it pertains to cognitive appraisals and consumption behaviours. Based on this review an integrative cognitive appraisal theory is advanced that is parsimonious and incorporates similarities across the various appraisal theory perspectives to date. Four appraisals are proffered that appear capable of implicating specific emotions and their effects on consumer behaviour. The appraisals advanced are outcome desirability that encompasses pleasantness and goal consistency, agency which includes responsibility and controllability, fairness, and certainty. Sample propositions concerning how cognitive appraisals affect information processing extensiveness have also been provided. |
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