search query: @author Petrick, J. F. / total: 3
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| Author: | Petrick, J. F. Li, X. R, Park. S-Y. |
| Title: | Cruise passengers' decision-making processes |
| Journal: | Journal of Travel & Tourism Marketing
2007 : VOL. 23:1, p. 1-14 |
| Index terms: | brand loyalty decision making marketing tourism travel |
| Language: | eng |
| Abstract: | In this article, guided by Crompton's conceptualization, qualitative methods are used to examine the role of choice sets in tourists' decision-making processes. Further objective is to examine the underlying reasons and social influences for passengers' cruise vacation choice. Two group of cruisers, one consisting of tourist with complex decision-making process and the other consisting of brand loyal tourists, were identified. |
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