search query: @author Crompton, J.L. / total: 3
reference: 1 / 3
« previous | next »
Author: | Crompton, J.L. |
Title: | Evolution and implications of a paradigm shift in the marketing of leisure services in the USA |
Journal: | Leisure Studies
2008 : APR, VOL. 27:2, p. 181-206 |
Index terms: | marketing leisure service USA |
Language: | eng |
Abstract: | During the past half-century, leisure services marketing in the USA has passed through five stages: pre-marketing, selling, user benefits orientation, community-wide benefits orientation and repositioning. This article discusses development of the stages. It is argued that repositioning is the key to the future viability of public leisure agencies. |
« previous | next »
SCIMA