search query: @author McLeod, A. / total: 3
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| Author: | McLeod, A. |
| Title: | Quality control: the origins of the Australian Consumers' Association |
| Journal: | Business history
2008 : JAN, VOL: 50:1, p. 79-98 |
| Index terms: | consumers consumer protection consumerism advertising marketing market research Australia |
| Freeterms: | consumer affairs demand management |
| Language: | eng |
| Abstract: | This article offers an overview in the early stage of the Australian ConsumersÂ’ Association (ACA). The largest and most influential consumer organization in Australia was found to fight for consumer affairs and it has improved a number of important things, such as mass productionÂ’s quality controlling and mass marketing methods policing. The primary mission of ACA is to initiate consumers into independent, scientific information about products. |
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