search query: @author Sorensen, H. / total: 3
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| Author: | Sorensen, H. |
| Title: | Long tail media in the store |
| Journal: | Journal of Advertising Research
2008 : SEP, VOL 48:3 p.329-338 |
| Index terms: | advertising effectiveness advertising campaigns marketing strategy sales promotion industrial advertising |
| Freeterms: | target marketing |
| Language: | eng |
| Abstract: | The study is a shopperÂ’s research and the goal is to understand the in-store exposures to the shopping audience in a typical supermarket. The study was made by encouraging consumers in the supermarkets to wear TNS EyeCam through a normal, unsupervised shopping trip. To goal of this field of vision -methodology is to know where and to what consumers pay the most attention in the stores. The findings of the study reveal that any exposure that creates an impression that leads to a sale is a worth-while exposure. |
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