search query: @freeterm entry mode / total: 3
reference: 2 / 3
| Author: | Liang, X. Musteen, M. Datta, D. K. |
| Title: | Market orientation and the choice of foreign market entry mode. An empirical examination |
| Journal: | Management International Review
2009 : VOL. 49:3, p. 269-290 |
| Index terms: | market entry |
| Freeterms: | strategic orientation foreign market penetration prospectors defenders entry mode |
| Language: | eng |
| Abstract: | The study, drawing on the transaction costs, stategic capability and the strategic cognition perspectives examines whether and how firm's strategic orientations at the business level influence the entry mode coihces that firms make in accessing foreign markets. Results suggest that prospectors are more likely to choose equity-based foreign market entry modes than defenders. Prospectors seem to favor full-ownership entry modes over shared ownership modes. |
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