search query: @author Birnik, A. / total: 3
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| Author: | Birnik, A. Moat, R. |
| Title: | Mapping multinational operations |
| Journal: | Business Strategy Review
2009 : SPRING, VOL. 20:1, p. 30-33 |
| Index terms: | international subsidiary companies corporate planning offshore assembly offshore industry models |
| Language: | eng |
| Abstract: | It is asserted in this article that multinational firms develop an operating model at the activity level. By doing so, managers are able to identify inconsistencies and develop coherent operations subsidiaries, the corporate centre and outsourcing partners. |
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