search query: @author Klyver, K. / total: 3
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| Author: | Senderovitz, M. Klyver, K. Steffens, P. |
| Title: | Vækst, profit og strategisk orientering i gazellevirksomheder |
| Journal: | Nordiske organisasjons studier
2010 : VOL. 12:2, p. 45-65 |
| Index terms: | companies markets management strategy growth profitability Scandinavia Nordic countries Denmark |
| Language: | dan |
| Abstract: | For the overall managerial goals of firms, growth and profitability (henceforth as: g-and-p.) often play a key role. High growth can be seen as an indicator of success and as a way to achieving a competitive advantage and higher profitability etc. This study aims at analyzing the relationship (here as: r-ship.) btw. g-and-p. for Danish gazelle (as: g.) firms. In addition, it is aimed at examining how the strategic orientation of the firm affects this r-ship. There is found a clear positive r-ship. btw. g-and-p. among g. firms pursuing a broad market strategy. From the managerial point of view, the growth strategy should be clearly integrated with the general strategic orientation of the firm (original in Danish). |
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