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| Author: | Alpar, P. |
| Title: | Methodenbanksysteme im Marketing. |
| Journal: | Marketing: Zeitschrift fur Forschung und Praxis
1983 : FEB, VOL. 5:1, p. 29-36 |
| Index terms: | MARKETING INFORMATION COMPUTERS DATA BANKS |
| Language: | ger |
| Abstract: |
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