search query: @author Lemmetyinen, A. / total: 3
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| Author: | Lemmetyinen, A. Go, F.M. |
| Title: | The key capabilities required for managing tourism business networks |
| Journal: | Tourism Management
2009 : FEB, VOL. 30:1, p. 31-40 |
| Index terms: | Nordic countries Finland tourism management networks brands co-operation coordination |
| Freeterms: | value creation |
| Language: | eng |
| Abstract: | This article analyzes the coordination (here as: crdn.) of cooperative (as: co-op.) activities by applying the IMP (Industrial Marketing and Purchasing) Group approach. Instead of the sustainability of the 'manipulating' demand approach, it favours the Value System Continuum in tourism business (henceforth as: t-b/s.) networks (here as: net/s). Local t-b/s. are hypothesized to be obliged to develope new key capabilities to face future global competition. Case methodology and in-depth interviews are used to examine organizational realities as a product of the subjective enactments or social constructions of individual actors through the perceptions of two coordinators. The findings from the case analysis identify the crdn. of co-op. activities in t-b/s. nets. as a prerequisite for 1. enhancing the value-creation process, and 2. building the brand-identity process across the net/s. The empirical evidence is limited to one country, Finland. |
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