search query: @author Rentz, J. O. / total: 3
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Author: | Rentz, J. O. Reynolds, F. D. Stout, R. G. |
Title: | Analyzing changing consumption patterns with cohort analysis. |
Journal: | Journal of Marketing Research
1983 : FEB, VOL. 20:1, p. 12-20 |
Index terms: | CONSUMPTION CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
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