search query: @author Donius, J. F. / total: 3
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| Author: | Donius, J. F. |
| Title: | Campaign simulation via multiple exposure on-air copy testing. |
| Journal: | Journal of Advertising Research
1983 : APR-MAY, VOL. 23:2, p. 35-39 |
| Index terms: | ADVERTISING RESEARCH ADVERTISING EFFECTIVENESS TEST MARKETING |
| Language: | eng |
| Abstract: |
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