search query: @author Sarel, D. / total: 3
reference: 2 / 3
Author: | Sarel, D. |
Title: | A comment on Capon and Lutz's model and methodology for the development of consumer information programs. |
Journal: | Journal of Marketing
1983 : SUMMER, VOL. 47:3, p. 103-107 |
Index terms: | CONSUMER INFORMATION MARKETING MODELS CONSUMER ATTITUDES |
Language: | eng |
Abstract: |
SCIMA