search query: @author Sarel, D. / total: 3
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| Author: | Sarel, D. |
| Title: | A comment on Capon and Lutz's model and methodology for the development of consumer information programs. |
| Journal: | Journal of Marketing
1983 : SUMMER, VOL. 47:3, p. 103-107 |
| Index terms: | CONSUMER INFORMATION MARKETING MODELS CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA