search query: @author Cosse, T. J. / total: 3
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Author: | Cosse, T. J. Swan, J. E. |
Title: | Strategic marketing planning by product managers-room for improvement? |
Journal: | Journal of Marketing
1983 : SUMMER, VOL. 47:3, p. 92-102 |
Index terms: | STRATEGIC PLANNING PRODUCT DEVELOPMENT MARKETING |
Language: | eng |
Abstract: |
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