search query: @author Bloch, P. H. / total: 3
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Author: | Bloch, P. H. Richins, M. L. |
Title: | A theoretical model for the study of product importance perceptions. |
Journal: | Journal of Marketing
1983 : SUMMER, VOL. 47:3, p. 69-81 |
Index terms: | CONSUMER BEHAVIOUR CONSUMER GOODS MARKETING MODELS |
Language: | eng |
Abstract: |
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