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| Author: | Ferrell, O. C. Krugman, D. |
| Title: | Response patterns and the importance of the follow-up duplicate questionnaire in a mail survey of advertising managers. |
| Journal: | European Research
1983 : OCT, VOL. 11:4, p. 157-163 |
| Index terms: | MAIL SURVEYS QUESTIONNAIRES RESPONSE RATE ADVERTISING MANAGERS |
| Language: | eng |
| Abstract: |
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