search query: @author Swartz, T. A. / total: 3
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| Author: | Swartz, T. A. |
| Title: | Brand symbols and message differentiation. |
| Journal: | Journal of Advertising Research
1983 : OCT-NOV, VOL. 23:5, p. 59-64 |
| Index terms: | BRANDS CONSUMER BEHAVIOUR PRODUCT IMAGE ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
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