search query: @author Steiner, R. L. / total: 3
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| Author: | Steiner, R. L. |
| Title: | Marketing productivity in consumer goods industries - a vertical perspective. |
| Journal: | Journal of Marketing
1978 : 1 JAN VOL.42 p.60-70 |
| Index terms: | CONSUMER GOODS MARKETING PROFITABILITY PRODUCTIVITY MEASUREMENT |
| Language: | eng |
| Abstract: |
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