search query: @author Singer, B. D. / total: 3
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| Author: | Singer, B. D. |
| Title: | The case for using "real people" in advertising. |
| Journal: | Business Quarterly
1984 : FEB, VOL. 48:4, p. 32-37 |
| Index terms: | ADVERTISING MARKETING SOCIOLOGY PSYCHOLOGY |
| Language: | eng |
| Abstract: |
SCIMA