search query: @author Swiners, J. L. / total: 3
reference: 1 / 3
« previous | next »
| Author: | Swiners, J. L. |
| Title: | La publicite comparative, une ecole de rigueur publicitaire. |
| Journal: | Revue Francaise du Marketing
1983 : NOV-DEC, 96, p. 83-94 |
| Index terms: | ADVERTISING COMPARATIVE RESEARCH |
| Language: | fre |
| Abstract: |
« previous | next »
SCIMA