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Author: | Labarbera, P. A. Mazursky, D. |
Title: | A longitudinal assessment of consumer satisfaction-dissatisfaction : the dynamic aspect of the cognitive process. |
Journal: | Journal of Marketing Research
1983 : NOV, VOL. 20:3, p. 393-404 |
Index terms: | CONSUMER SATISFACTION MARKETING MODELS |
Language: | eng |
Abstract: |
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