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Author:Langmaid, R.
Ross, B.
Title:Games respondents play : a look at the importance of game analysis as a technique for enriching the understanding of group discussions.
Journal:Journal of the Market Research Society
1984 : JUL, VOL. 26:3, p. 221-229
Index terms:MARKET RESEARCH
GROUP DYNAMICS
CONSUMER PANELS
Language:eng
Abstract:
SCIMA record nr: 34037
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