search query: @author Rinne, H. J. / total: 3
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| Author: | Henry, M. D. Rinne, H. J. |
| Title: | Predicting program shares in new time slots. |
| Journal: | Journal of Advertising Research
1984 : APR-MAY, VOL. 24:2, p. 9-17 |
| Index terms: | MEDIA RESEARCH TELEVISION RECEIVERS INDUSTRY MODELS |
| Language: | eng |
| Abstract: |
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