search query: @author Neelankavil, J. P. / total: 3
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| Author: | Lipstein, B. Neelankavil, J. P. |
| Title: | Television advertising copy research : a critical review of the state of the art. |
| Journal: | Journal of Advertising Research
1984 : APR-MAY, VOL. 24:2, p. 19-25 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
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