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| Author: | Barnes, J. G. McTavish, R. |
| Title: | Segmenting industrial markets by buyer sophistication. |
| Journal: | European Journal of Marketing
1983 : VOL. 17:6, p. 16-33 |
| Index terms: | INDUSTRIAL MARKETING MARKET SEGMENTATION INDUSTRIAL PURCHASING |
| Language: | eng |
| Abstract: |
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