search query: @author Yalch, R. / total: 3
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| Author: | Kehret-Ward, T. Yalch, R. |
| Title: | To take or not to take the only one : effects of changing the meaning of a product attribute on choice behavior. |
| Journal: | Journal of Consumer Research
1984 : MAR, VOL. 10:4, p. 410-416 |
| Index terms: | PRODUCT IMAGE CONSUMER BEHAVIOUR CHOICE THEORY |
| Language: | eng |
| Abstract: |
SCIMA