search query: @author Rinne, H. J. / total: 3
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| Author: | Henry, M. D. Rinne, H. J. |
| Title: | Offensive versus defensive TV programming strategies. |
| Journal: | Journal of Advertising Research
1984 : JUN-JUL, VOL. 24:3, p. 45-56 |
| Index terms: | MARKETING RESEARCH TELEVISION RECEIVERS INDUSTRY PROGRAMS COMPETITION USA |
| Language: | eng |
| Abstract: |
SCIMA