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| Author: | Menasco, M. B. Hawkins, D. I. |
| Title: | A field test of the relationship between cognitive dissonance and state anxiety. |
| Journal: | Journal of Marketing Research
1978 : NOV, VOL. 15:4, p. 650-655 |
| Index terms: | CONSUMER BEHAVIOUR PSYCHOLOGY PURCHASING |
| Language: | eng |
| Abstract: |
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