search query: @author Murdock, G. W. / total: 3
reference: 2 / 3
| Author: | Marquardt, R. A. Murdock, G. W. |
| Title: | The sales/advertising relationship : an investigation of correlations and consistency in supermarkets and department stores. |
| Journal: | Journal of Advertising Research
1984 : OCT-NOV, VOL. 24:5, p. 55-60 |
| Index terms: | SALES ADVERTISING EFFECTIVENESS SUPERMARKETS DEPARTMENT STORES |
| Language: | eng |
| Abstract: |
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