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| Author: | Balmer, H. Fischer, A. T. Troxler, D. |
| Title: | Corporate Identity : Systematische Kontakt-Strategie immer wichtiger! |
| Journal: | Management-Zeitschrift Industrielle Organisation
1985 : VOL. 54:3, p. 116-120 |
| Index terms: | CORPORATE IMAGE PLANNING |
| Language: | ger |
| Abstract: |
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