search query: @author Becherer, R. C. / total: 3
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| Author: | Becherer, R. C. Richard, L. M. |
| Title: | Self-monitoring as a moderating variable in consumer behaviour. |
| Journal: | Journal of Consumer Research
1978 : DEC, VOL. 5:3, p. 159-162 |
| Index terms: | CONSUMER BEHAVIOUR MOTIVATION RESEARCH |
| Language: | eng |
| Abstract: |
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