search query: @author Wilkinson, J. B. / total: 3
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| Author: | Paksoy, C. Wilkinson, J. B. Mason, J. B. |
| Title: | Learning and carryover effects in retail experimentation. |
| Journal: | Journal of the Market Research Society
1985 : APR, VOL. 27:2, p. 109-129 |
| Index terms: | RETAILING MARKETING RESEARCH MARKETING MIX MERCHANDISING RETAIL PRICING ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
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