search query: @author Patton, W. E. / total: 3
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Author: | Puto, C. P. Patton, W. E. King, R. H. |
Title: | Risk handling strategies in industrial vendor selection decisions. |
Journal: | Journal of Marketing
1985 : WINTER, VOL. 49:1, p. 89-98 |
Index terms: | INDUSTRIAL PURCHASING DECISION MAKING RISK ANALYSIS |
Language: | eng |
Abstract: |
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