search query: @author Neelankavil, J. P. / total: 3
reference: 2 / 3
| Author: | Neelankavil, J. P. O'Brien, J. V. Tashjian, R. |
| Title: | Techniques to obtain market-related information from very young children. |
| Journal: | Journal of Advertising Research
1985 : JUN-JUL, VOL. 25:3, p. 41-47 |
| Index terms: | CHILDREN ADVERTISING CONSUMER BEHAVIOUR MARKETING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA