search query: @author Moorthy, K. S. / total: 3
reference: 3 / 3
« previous | next »
Author: | Moorthy, K. S. |
Title: | Using game theory to model competition. |
Journal: | Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 262-282 |
Index terms: | COMPETITION GAME THEORY ADVERTISING PRICING |
Language: | eng |
Abstract: |
« previous | next »
SCIMA