search query: @author Moorthy, K. S. / total: 3
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| Author: | Moorthy, K. S. |
| Title: | Using game theory to model competition. |
| Journal: | Journal of Marketing Research
1985 : AUG, VOL. 22:3, p. 262-282 |
| Index terms: | COMPETITION GAME THEORY ADVERTISING PRICING |
| Language: | eng |
| Abstract: |
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