search query: @author Weverbergh, M. / total: 3
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| Author: | Naert, P. A. Weverbergh, M. |
| Title: | Market share specification, estimation, and validation : towards reconciling seemingly divergent views. |
| Journal: | Journal of Marketing Research
1985 : NOV, VOL. 22:4, p. 453-461 |
| Index terms: | MARKET SHARE |
| Language: | eng |
| Abstract: |
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