search query: @author Swartz, T. A. / total: 3
reference: 2 / 3
| Author: | Swartz, T. A. Meyer, L. |
| Title: | News versus entertainment TV viewers. |
| Journal: | Journal of Advertising Research
1985 : DEC-JAN, VOL. 25:6, p. 9-17 |
| Index terms: | TELEVISION ADVERTISING ADVERTISING RESEARCH |
| Language: | eng |
| Abstract: |
SCIMA